Aaker, David A's books list

No.TitlePublish Year
1.Marketing research1983
2.Advertising management, practical perspectives1975
3.Strategic market management1988
4.Advertising management1977
5.Consumerism : search for the consumer interset1971
6.Marketing research : private and public sector decisions1980
7.Management research1983
8.Advertising management1982
9.Advertising management1987
10.Developing business strategies1992
11.Strategic market management1991
12.Developing business strategies1988
13.Strategic market management2005
14.Managing brand equity : capitalizing on the value of a brand name1991
15.Marketing research1990
16.Marketing research1995
17.Strategic market management1998
18.Marketing research2001
19.Strategic market management2001
20.Advertising management1992
21.Strategic market management1995
22.Marketing research1998
23.Brand leadership2000
24.Brand leadership2002
25.Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity2004
26.Brand relevance : making competitors irrelevant2011
27.Marketing research2007
28.Strategic market management2008