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หน้าแรก
Library Catalog (OPAC)
Aaker, David A
's books list
No.
Title
Publish Year
1.
Marketing research
1983
2.
Advertising management, practical perspectives
1975
3.
Strategic market management
1988
4.
Advertising management
1977
5.
Consumerism : search for the consumer interset
1971
6.
Marketing research : private and public sector decisions
1980
7.
Management research
1983
8.
Advertising management
1982
9.
Advertising management
1987
10.
Developing business strategies
1992
11.
Strategic market management
1991
12.
Developing business strategies
1988
13.
Strategic market management
2005
14.
Managing brand equity : capitalizing on the value of a brand name
1991
15.
Marketing research
1990
16.
Marketing research
1995
17.
Strategic market management
1998
18.
Marketing research
2001
19.
Strategic market management
2001
20.
Advertising management
1992
21.
Strategic market management
1995
22.
Marketing research
1998
23.
Brand leadership
2000
24.
Brand leadership
2002
25.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
2004
26.
Brand relevance : making competitors irrelevant
2011
27.
Marketing research
2007
28.
Strategic market management
2008